By now there isn't a soul (hopefully) who doesn't know how serious the effects of global warming are and considering that I'm surprised that no one has tried to come up with something like this before. Puma along with San Francisco based industrial designer Yves Behar have re-constructed their shoe boxes to minimise the use of materials and develop the most eco-friendly and efficient packaging method. Not only does it save on things like cardboard and paper usage, it also reduces shipping costs which is good for everyone.
Here's the commercial
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