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Thursday 29 April 2010

Behind the Scenes - Nike Music Shoe Video

I posted a commercial that nike released featuring two Japanese Dj's playing a sick beat with shoes a couple weeks ago. We now get a sneak behind the scenes into how the video was made and how they experimented with the concept of creating music with shoes. I didn't actually think they were dj'ing for real and so this behind the scenes video was quite an eye opener for me. The shoes were lined with sensors that helped the create different sounds and they developed a software for it as well. Heres the video:

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